Waste Free Environment (WFE) Day is a global event and an important environmental campaign launched by the Gulf Petrochemicals and Chemicals Association (GPCA) in 2013.  The event runs every year in Dubai, Sohar, Jeddah, Doha, Abu Dhabi, Riyadh, Kuwait and Jubail. Organised in collaboration with Qatar Petrochemical Company (QAPCO) and Muntajat, the WFE day promoted recycling and encouraged a more responsible attitude toward litter disposal and responding to environmental issues.